Word on the Street gets QR Code Video Demo

Just got word that the new printing of Out of the Box Publishing's excellent Word on the Street (link goes to my review) will include a QR code on the box that takes the potential customer to a video demo of the game being played.  I haven't seen this used for a board game before, and it seems like a great idea, especially for a company like Out of the Box.  Their games have short rule sets and reveal themselves nicely with just a glance at gameplay.  OotB says the video demo is less than a minute long, which is just perfect for this kind of thing.  Longer, meatier games might have to go with a kind of movie trailer approach to get into the arena, but I really think this would work for a lot of these games we play.